Future Build
My Role
Solo UI Designer, responsible for brand identity creation, information architecture, UI design system, bilingual English and Arabic execution, and all partnership sub-page design.
Year
'25
Client
Future Build
Service
Product Strategy · UX · UI · Design System
A multi-sector infrastructure company rebuilding Syria needed a website that could walk into rooms with European investors and government officials and be taken seriously. I designed the complete digital identity from scratch: brand, UI system, bilingual English and Arabic platform, and 5 dedicated international partner pages. The website directly contributed to FutureBuild securing a major international development grant.
© Future Build
The Problem
FutureBuild had no digital presence, no existing brand, and operated across 4 completely different business sectors trading, construction, environmental solutions, and technology. International investors and government stakeholders needed to evaluate them as a credible global partner within seconds of landing on the site.
The Solution
I led the complete UI design end-to-end building the brand identity from zero, designing a bilingual English and Arabic RTL website, and creating 5 dedicated partnership sub-pages for named international partners across Belgium, UAE, and Singapore. Every visual decision was made to answer one question: "Can this company execute at scale and partner globally?"
The Impact
Contributed to securing a major international development grant post-launch.
5 international partners each with a dedicated credibility sub-page.
Full bilingual platform English LTR and Arabic RTL designed in parallel.
Active business deals generated through the platform after launch.
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