Caronphone
My Role
Lead UX Designer (May 2023 – Feb 2025), collaborating cross-functionally with 8+ developers and product stakeholders.
Year
'23 – '25
Client
Aviansoft Pvt. Ltd.
Service
End-to-End UX & UI Design
A B2C automotive discovery and test-drive booking platform - redesigned to reduce decision fatigue, improve booking conversion by 20%, and cut task completion time by 25%.
© Caronphone
The Problem
The platform suffered from high user drop-off rates during the vehicle booking process. Users were taking an average of 6.5 minutes to complete a booking due to complex, multi-step forms and redundant decision checkpoints that increased cognitive load.
The Solution
I redesigned the end-to-end booking funnel architecture. By implementing progressive disclosure, streamlining the information hierarchy, and utilizing A/B-informed layout refinements, I removed friction from the user journey and simplified decision-making.
The Impact
Increased lead-to-booking conversion from 3.5% to 4.2% (~20% uplift).
Reduced booking drop-offs by 18–20%.
Cut average task completion time by 25% (from 6.5 to 4.5 minutes).
Future Build