UI / UX Design
Caronphone | UX Case Study
Caronphone reimagines the car-buying journey with a seamless, user-first digital experience. More than just a platform, it empowers users to make confident decisions—turning the complexity of buying a car into a clear, supportive process.
Year :
2025
Industry :
Automobile
Client :
Aviansoft
Project Duration :
1.5 Years
Problem :
The online car-buying experience is broken. Users face fragmented information, trust barriers, and poor usability across platforms. From cluttered navigation and unresponsive mobile design to limited search tools and a lack of visual aids, buyers struggle to make informed decisions. Most critically, there’s little real-time support, making an already complex journey feel isolating and unreliable.
Solution :
Improved booking flow clarity led to higher user confidence
Streamlined variant comparison for faster decision-making
Created a cohesive design system for scalability and faster dev handoff
Final prototype received positive feedback from stakeholders and test users
Design direction aligned with business goals of lead generation and retention
Goal :
Simplify the car-buying journey through intuitive, clutter-free navigation.
Build user trust by offering transparent information, secure processes, and credible visuals.
Enhance mobile experience with a responsive, smooth UI across devices.
Enable smarter search with filters, personalized recommendations, and clear comparisons.
Incorporate visual tools like 360° views and customization features to support confident decision-making.
Provide real-time assistance through live support and guided interactions.
Design for inclusivity by ensuring accessibility and usability for a broad audience.
Refection :
Learned to design for trust in high-involvement user decisions
Gained experience balancing usability with business KPIs
Understood the importance of early developer collaboration
Strengthened skills in rapid ideation, testing, and iteration
Figma Link
More Projects
UI / UX Design
Caronphone | UX Case Study
Caronphone reimagines the car-buying journey with a seamless, user-first digital experience. More than just a platform, it empowers users to make confident decisions—turning the complexity of buying a car into a clear, supportive process.
Year :
2025
Industry :
Automobile
Client :
Aviansoft
Project Duration :
1.5 Years
Problem :
The online car-buying experience is broken. Users face fragmented information, trust barriers, and poor usability across platforms. From cluttered navigation and unresponsive mobile design to limited search tools and a lack of visual aids, buyers struggle to make informed decisions. Most critically, there’s little real-time support, making an already complex journey feel isolating and unreliable.
Solution :
Improved booking flow clarity led to higher user confidence
Streamlined variant comparison for faster decision-making
Created a cohesive design system for scalability and faster dev handoff
Final prototype received positive feedback from stakeholders and test users
Design direction aligned with business goals of lead generation and retention
Goal :
Simplify the car-buying journey through intuitive, clutter-free navigation.
Build user trust by offering transparent information, secure processes, and credible visuals.
Enhance mobile experience with a responsive, smooth UI across devices.
Enable smarter search with filters, personalized recommendations, and clear comparisons.
Incorporate visual tools like 360° views and customization features to support confident decision-making.
Provide real-time assistance through live support and guided interactions.
Design for inclusivity by ensuring accessibility and usability for a broad audience.
Refection :
Learned to design for trust in high-involvement user decisions
Gained experience balancing usability with business KPIs
Understood the importance of early developer collaboration
Strengthened skills in rapid ideation, testing, and iteration
Figma Link
More Projects
UI / UX Design
Caronphone | UX Case Study
Caronphone reimagines the car-buying journey with a seamless, user-first digital experience. More than just a platform, it empowers users to make confident decisions—turning the complexity of buying a car into a clear, supportive process.
Year :
2025
Industry :
Automobile
Client :
Aviansoft
Project Duration :
1.5 Years
Problem :
The online car-buying experience is broken. Users face fragmented information, trust barriers, and poor usability across platforms. From cluttered navigation and unresponsive mobile design to limited search tools and a lack of visual aids, buyers struggle to make informed decisions. Most critically, there’s little real-time support, making an already complex journey feel isolating and unreliable.
Solution :
Improved booking flow clarity led to higher user confidence
Streamlined variant comparison for faster decision-making
Created a cohesive design system for scalability and faster dev handoff
Final prototype received positive feedback from stakeholders and test users
Design direction aligned with business goals of lead generation and retention
Goal :
Simplify the car-buying journey through intuitive, clutter-free navigation.
Build user trust by offering transparent information, secure processes, and credible visuals.
Enhance mobile experience with a responsive, smooth UI across devices.
Enable smarter search with filters, personalized recommendations, and clear comparisons.
Incorporate visual tools like 360° views and customization features to support confident decision-making.
Provide real-time assistance through live support and guided interactions.
Design for inclusivity by ensuring accessibility and usability for a broad audience.
Refection :
Learned to design for trust in high-involvement user decisions
Gained experience balancing usability with business KPIs
Understood the importance of early developer collaboration
Strengthened skills in rapid ideation, testing, and iteration